Built on shared values. Inspired by real life.
A partnership bringing together scientific experience, personal understanding and a shared ambition to make modern wellness simpler, and better suited to everyday life.
Jen Selter
CLEIR Partner
Why Jen?
For us, that person was Jen Selter.
As CLEIR began to take shape, with AURA as our first range, we looked for someone who shared our commitment to honesty, openness and everyday wellbeing.
Known internationally for fitness, movement and body confidence, Jen has built a global community by sharing both the aspirational side of wellness and the realities of everyday life.
She has also spoken openly about her own menstrual experiences, and understands how difficult days can affect exercise, work, travel and daily routines.
That personal connection mattered to us.
More than a recognisable face
We wanted someone who understood the experience behind CLEIR and believed in what we were building. Over several months, we shared our full vision with Jen.
The family story
Two generations, the same evening, twenty years apart. The moment that inspired CLEIR.
The science of CBDAe
Our hero ingredient, stabilised through a patented esterification process.
Our plans for AURA
The first range within a wider wellness brand, designed around everyday routines.
We believed Jen was the right partner from the beginning, so we were delighted when she agreed to collaborate.
We could hardly have chosen a more natural partner.
One shared purpose
Colin Leece & Dr Lee Proctor
Decades of scientific, pharmaceutical and product-development experience, and the patented process behind CBDAe.
Jen Selter
Personal experience, a deep understanding of modern wellness, and a close connection with a global community of women.
Together, we share a simple belief
Wellness products should fit around real life, not require real life to stop.
Comforting warmth, designed around your day
AURA is CLEIR's menstrual self-care range, beginning with the Self-Warming Patch, with a Warming Gel to follow.
Different formats, the same philosophy: comforting warmth, straightforward use and products designed around everyday routines.
Through our partnership, we want to encourage more open conversations about menstrual wellbeing, and create products that feel relevant to the way women live today.
Because life doesn't pause when your period arrives.
Neither should comfort.
Menstrual comfort, made simple.
CLEIR × Jen Selter