Ingredient honest
The Ingredients
We believe great products begin with exceptional ingredients — selected for stability, purity and sensory experience, then thoughtfully blended to create something that works beautifully and feels even better.
The hero ingredient
CBDAe
Cannabidiolic Acid Methyl Ester
What is CBDAe?
A cannabinoid-derived cosmetic ingredient created through a proprietary stabilisation process, and selected for its suitability in skin-contact formulations. Plant-derived, drug free, and refined for everyday cosmetic use.
Why CBDAe?
It represents an innovation in formulation science — a next-generation botanical ingredient chosen for stability, purity and sensory comfort, not novelty alone.
The patent story
A proprietary method developed through years of pharmaceutical R&D experience, ensuring CBDAe remains stable and effective in a cosmetic formulation — batch after batch.
Supporting ingredients
Botanical & mineral actives
Alongside CBDAe, AURA includes considered botanical and mineral ingredients — each chosen for a clear role in the formulation.
Warming agent
Vanillyl Butyl Ether
A botanical-derived agent that creates the gentle warmth sensation at the skin’s surface.
Mineral
Zinc Gluconate
A skin-friendly mineral, thoughtfully included as part of our considered cosmetic blend.
Mineral
Magnesium Aspartate
A considered mineral complex, selected to support the formulation’s overall balance.
Mineral
Copper Gluconate
Chosen to complement the formulation’s sensory profile and considered composition.
How we formulate
Our formulation principles
Purity
No harsh synthetics. Considered, skin-conscious ingredient choices throughout.
Stability
A patented process keeps CBDAe stable and effective in cosmetic form.
Sensory experience
Designed to feel good — texture, warmth and comfort, considered in every detail.
Transparency
Full ingredient disclosure. We tell you exactly what's inside, and why.
What AURA is — and isn't
- Drug free and non-medicated — cosmetic products for skin contact and everyday self-care.
- UK/EU cosmetic-compliant, thoughtfully formulated in the EU.
- Cruelty free — not tested on animals.
- Plant-based formulation with full ingredient transparency on every product page.
See the ingredients in action
Explore AURA — discreet, self-warming comfort and plant-based formulation for real routines and monthly self-care.